UT student has internet success
WTOL 11 Top Stories
By: Lauren Lowrey
3/12/10
TOLEDO, OH (WTOL) - An international business student at the University of Toledo has made his new online business profitable in just a matter of months. Around six months ago Dane Theisen launched his online marketplace MyCollegeStuff.net.
Now, the UT senior is taking the college marketplace by storm.
"MyCollegeStuff.net is the Craigslist, if you will, for college students where they can buy sell and trade textbooks, cars, find apartments, jobs, anything like that," Theisen said.In the last few months, Theisen teamed up with the president of InterStar Media.Together, they acquired the email addresses of every college student in the area, which allows them to send monthly email blasts for promotions and giveaways on the site.
"We've actually acquired Owens Community College now and Bowling Green State University," said Larry Jones of InterStar Media. "Owens has 19,853 and Bowling Green has a little over 28,000."
With the University of Toledo's 24,814 email addresses, that makes nearly 73,000 total, all in their target market. It's those numbers that caught the attention of housing development Owens Lake Commons.The 3-year-old development has now become Theisen's title sponsor.
"The most important thing is to get our brand out there to our target demographic (30)," Bryan Imes, VP of Operations, Owens Lake Commons said. "That's going to be the 18-25 year-old male/female individual."
Not bad for a business owner who is part of his target market.
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